Do you already know how to sell more on Women’s Day? Not yet? So you need to continue following this text so you don’t miss a great opportunity to increase your revenue and stand out from the competition.
Women’s Day is one of those dates that can make a difference for your store. Since this is the time to thank the women in our lives, whether they are mothers, grandmothers, partners, daughters, friends, or sisters.
But you’re not the only one wanting to attract customers’ attention, practically every retailer will be interested in increasing sales. Therefore, if you want to sell more on this date, you will need to show consumers that your products, promotions, or the shopping experience in your store are unique.
With this in mind, we prepared this article with some tips and suggestions for infallible actions for you to implement in your store. They will help you not only attract consumers but also sell more and retain your customers once and for all. Check it out and start getting results right now!
Selling more on Women’s Day: infallible tips
The first step to being able to sell more on Women’s Day is to prepare an exclusive campaign for your brand. This is the perfect opportunity for you to share with consumers your values and why your brand is celebrating this date.
In addition, you also need to take great care in promoting the campaign and the brand. Because there’s no point investing in incredible actions if consumers don’t know what you’ve prepared for them.
Below we will talk about some essential points when preparing campaigns, as well as giving suggestions for actions that will make a big difference to the success of your store this Women’s Day.
1. Know your customer
The first step to running a successful advertising campaign, whether for Women’s Day or any other date on the retail calendar, is to know your customers. After all, this way you will know which products they are interested in, and the promotions that are most attractive and irresistible to make the customer go to the store and purchase the items.
The best way to get to know your customers well is by talking to them and carrying out satisfaction surveys. This is the time to understand what customer profile you are attracting and whether it is what you imagine for your company.
Another way to know what attracts customers is by carrying out a detailed analysis of your store’s sales history in previous years or even on other dates. You will probably find similarities and patterns that can be used when preparing your campaign.
Finally, you also need to know the right media to publicize Women’s Day actions. In other words, it is necessary to analyze previous campaigns to find out which ones managed to attract a larger audience and which media were used.
2. Establish a presence on social media
One thing is certain, currently, your brand can’t stay out of social media. This is because this is one of the main tools that many consumers use to learn more about a brand, stay up to date with news, and even feel closer to it.
With publications on networks you can increase the trust that customers have with the brand, give useful tips on topics related to your area of activity, and maintain close contact with them (responding to messages and comments).
For example, if you post something related to a promotion, profile followers will react quickly, leaving comments and sending messages. This way, in a few minutes you will know whether they liked the idea or not. This allows you to make some adjustments to campaigns or even collect valuable information for future actions.
Not to mention that one of the trends in retail is precisely selling through social networks, using such marketplaces. This way, you promote the product and direct the consumer to your online store, for example, or to linktree, with links to different parts of the website.
It is worth highlighting that this is a way to facilitate the customer’s shopping journey and increase the chances of closing a sale. However, this doesn’t mean that you shouldn’t invest in strategies for your physical store. We will talk more about this throughout this article.
3. Invest in promoting the store
Of course, social media is an excellent way to promote your brand and you should invest in this strategy. However, it is not the only way to reach the customer. Quite the contrary, the ideal is that you invest in different forms of advertising, even to attract new customers and bring back customers who already know the establishment.
One of the options is to invest in digital marketing strategies, with paid ads on social networks and search engines, as well as ads on other sites. Remember that these strategies allow you to select which audience the ads will be shown to.
In other words, it increases the possibility of having a good lead for your campaign, as the ads will be displayed to people who are looking for the items you sell or who are in the same region as your store. It will all depend on what you choose.
This can also be done by distributing store flyers around the neighborhood, or advertising in local newspapers and magazines. This is also a very interesting way to promote your store and make it known to those people who live or work close to the establishment.
And, of course, we couldn’t fail to mention an important strategy, which is dissemination through partnerships. For example, if you own a women’s clothing store, you could partner with beauty salons or spas.
This will allow you to attract customers who frequent these establishments. Furthermore, you can prepare promotions offering discount coupons, and free treatments, among others. Everything is a matter of negotiation and understanding what the customers of both companies want. We will talk more about this in the next topics.
4. Invest in after-sales strategies
That’s exactly what you read: sales haven’t even started and we’re already talking about after-sales. However, having a strategy focused on this stage of the shopping journey is essential to win over customers and reverse negative experiences.
One way to keep in touch with consumers is with messages via WhatsApp, email, or SMS. It all depends on which strategies make the most sense for your brand and your target audience. After all, advertising must be done where your target audience is, otherwise it will be doomed to failure.
To make these communication channels even more interesting, promote exclusive offers for registered customers, or even special discounts. This way, you increase consumer adherence to this type of communication and even manage to sell more on other important dates.
Regarding negative experiences, no matter how much you don’t want to think about them, they will happen. No matter how hard you and your team try, it is impossible to please all consumers. In other words, eventually, a product will not meet expectations, will present a defect, or service will not occur as planned.
A good after-sales strategy helps to understand why the customer is not satisfied with the item purchased and take action to improve this weakness. Furthermore, by being able to resolve problems satisfactorily you will be able to show that consumer satisfaction is important to your brand.
5. Bet on partnerships
As we said previously, partnerships can be a great differentiator to sell more on Women’s Day. Every retailer knows that it is not always easy to attract new customers to the store, and it is also quite expensive.
Therefore, partnerships on these dates can be an excellent strategy. Just imagine the following situation: you have a women’s clothing store, and on Women’s Day you are going to give away a spa day for 10 customers.
In addition to advertising this promotion in your store, it will also be advertised in the spa, which will attract the attention of customers who frequent this establishment. Not to mention that it will also attract people interested in this type of service. This type of strategy helps not only your brand but also local commerce.
Therefore, think about which partnerships could be interesting for your store and your audience. Take advantage and be creative, investing in promotions that require active participation from consumers, creating experiences, and making them remember your brand as being something more than just a store.
We just need to highlight one point: make sure you are partnering with companies that have a good reputation in the market. When aligning with a brand there is a certain transfer of authority, and you don’t want to have your brand related to a company with a bad reputation.
6. Bet on sensory marketing
Now that you’ve managed to bring customers to your store, now is the time to implement strategies to delight them and keep them coming back. There are different ways to do this, such as store decoration, well-trained staff (see more details below), and making the shopping environment pleasant.
A pleasant environment can be achieved with sensory marketing strategies, as they seek to stimulate the five senses of those who enter the store. For example, you can flavor the store, improve the lighting, or even choose an interesting soundtrack that will please customers. It is also possible to promote a tasting or offer sweets and chocolates and ensure the organization of the store.
These details make your store more cozy, making customers want to spend more time there. At the same time, they help to engrave your brand and your store in the customer’s memory. The customer will remember the good times they had in your store and will want to come back, or even recommend it to their friends.
In other words, you not only delight and win over those who enter your store, but sensory marketing can also increase your number of customers. Not to mention that, when working with good service, you will be able to provide an incredible shopping experience for your consumers.
To find out more, check out the complete guide on sensory marketing in retail that we have prepared for you to put this important strategy into practice.
7. Have a well-trained sales team
There is no point in investing in publicity, being able to attract triple the number of customers who normally visit the store if you are not able to offer good service. To understand the importance of this, just remember a store where you received poor service. You probably don’t want to go back there, even if the products are good.
As you don’t want this to happen to your store, it is essential to have a training schedule for your sales team. Providing knowledge to your salespeople will not only make them perform at their best, but it will also help you have a more motivated team.
Furthermore, it is also important that you set goals for your team and offer rewards when goals are achieved. This way, you keep everyone motivated and moving in the same direction and seeking a common good.
Want to know how to keep your team motivated? Then check out our e-book Sales Techniques: The definitive guide to post-sales training.
8. Highlight the right products
Another tip to be able to sell more this Women’s Day is to highlight the right products. This means that you must know exactly which products are most successful among your customers. Therefore, the ideal is for you to carry out a sales survey or even ask customers which products they are most interested in.
However, you should also keep an eye on market news, as many companies choose to launch products close to these commemorative dates. Therefore, it is essential to stay up to date with what is happening in your area of activity to be able to meet the demand generated.
Even because, if your store is not offering what the customer wants, they may find it in the competition. In other words, not only did you lose a sale, but you may also have lost the opportunity to retain a customer.
Once this is done, the next step is to include these products in your store’s advertising campaigns. Ads promoting the most sought-after items can always increase your store’s sales. But, don’t forget to check the store’s stock and ensure that it can meet the demand generated.
Indoor radio is the perfect strategy to increase sales on Women’s Day
We talked briefly about sensory marketing, but we want to give a special highlight to indoor radio. It is a versatile tool that allows not only to offer consumers a good shopping experience but also to publicize all the actions and news within the store.
First, let’s talk about how to offer a differentiated experience for consumers. The playlist played on the radio throughout the day has a great influence on how customers behave. For example, more upbeat music accelerates the shopping pace and helps with impulse purchases.
Furthermore, it also has a significant influence on your team’s productivity and the work environment. In other words, you will be able to improve two very important points in your store with just one action.
In terms of advertising, indoor radio allows you to prepare advertisements that will be played while the customer makes purchases. This can make him interested in an item, walk around the store more, and buy more. After all, customers don’t always know about all the promotions and actions you’ve prepared.
Are you interested? So check out below how to request a free trial and get to know Listenx up close. A complete marketing tool with solutions for music and communication for businesses.
Have the ideal playlist for your customers in your business
The right music has the power to improve the shopping experience. Increase the time spent inside the store, increase loyalty, and consequently increase your sales.
With Listenplay you have access to more than 100 playlists created by experts and you can even create personalized ads to publicize all your store’s promotions and campaigns. Cool huh?